Hypebeast covers our Boswell Grover collaboration exclusively for Steven Alan

Hypebeast covers the capsule collection by Los Angeles-based brands Boswell (with Waraire Boswell as Creative Director) and Grover, sold exclusively at Steven Alan.

Boswell brand COO Taj Ahmad says the collection, with slim joggers and tops inspired by Indian Prime Minister Narendra Modi (ModiKurta) in monochrome colors, showcases that men are interested in casual comfort with an emphasis in use and practicality. Taj states:

"While the idea of Athleisure has been recently applied to only women (with yoga pants sales up 45% while actual yoga participation only up 4.5%), we have been creating a balance between what our patrons wear in our suiting for professional settings (with Waraire Boswell) and in more casual moments with our Boswell brand for a few years. This collaboration showcases the equal versatility in activewear for men." 

The Boswell Grover collaboration will launch at the Steven Alan store on La Brea in Los Angeles on September 27. Read the full article from Hypebeast here.


The Hollywood Reporter Covers the Waraire Boswell Brand

The Hollywood Reporter covers the creative force behind the celebrity brand ran by partners Waraire Boswell and Taj Ahmad Eldridge. Stephanie Chan covers all things considered when discussing fashion, sports and the brand that suits up LeBron James off the court. Read more about the article here


Waraire Boswell Industries Partners with Vineyard Time on Exclusive Timepieces

Waraire Boswell Industries recently partnered with American watchmaker Vineyard Time to offer an exclusive timepiece centered on the history of American cities. The first offering, available in water buffalo horn and woolly mammoth ivory scrimshaw, was handcrafted by world renowned schrimshander Darrel Morris and based on an antique map from the Chandler family of historic Los Angeles. The watch will be available for purchase in September and will feature a Rolls Royce leather strap, stainless steel case, and a 21 Jewel ETA movement all hand made in the United States.