Creative Director/CEO Waraire Boswell showcased his WaraireBoswell menswear along with the new BOSWELL ready to wear casual line in Atlanta in partnership with Lexus for their Design Disrupted campaign. Stay tuned for pictures and exclusive video from the fashion show.
Boswell brand COO Taj Ahmad says the collection, with slim joggers and tops inspired by Indian Prime Minister Narendra Modi (ModiKurta) in monochrome colors, showcases that men are interested in casual comfort with an emphasis in use and practicality. Taj states:
"While the idea of Athleisure has been recently applied to only women (with yoga pants sales up 45% while actual yoga participation only up 4.5%), we have been creating a balance between what our patrons wear in our suiting for professional settings (with Waraire Boswell) and in more casual moments with our Boswell brand for a few years. This collaboration showcases the equal versatility in activewear for men."
The Boswell Grover collaboration will launch at the Steven Alan store on La Brea in Los Angeles on September 27. Read the full article from Hypebeast here.
Dashon Goldson, Marcedes Lewis, and Blake Griffin are just a few of the athletes seen in Waraire Boswell for the 2014 ESPYS.
The Hollywood Reporter covers the creative force behind the celebrity brand ran by partners Waraire Boswell and Taj Ahmad Eldridge. Stephanie Chan covers all things considered when discussing fashion, sports and the brand that suits up LeBron James off the court. Read more about the article here.
The upcoming Boswell Grover collaboration was recently seen on Hypebeast Streetsnaps. The collection, including a modernized version of the Kurta, will be available exclusively at Steven Alan stores. Tall sizes will be available online on waraireboswell.com.
Former Kansas star Joel Embiid wears a Waraire Boswell black double breast suit for a preview of the NBA 2014-15 Draft June 28, 2014. On stands in June.
The LA Times' Melissa Magsaysay covers the booming market of sunglasses and opticals with new offerings from a few Southern California brands, including Oliver Peoples, Sicky, and our own collaboration with famed eyewear brand Garrett Leight. Purchase our eyewear online here or here. Read more about the LA Times article here
Waraire Boswell Industries recently partnered with American watchmaker Vineyard Time to offer an exclusive timepiece centered on the history of American cities. The first offering, available in water buffalo horn and woolly mammoth ivory scrimshaw, was handcrafted by world renowned schrimshander Darrel Morris and based on an antique map from the Chandler family of historic Los Angeles. The watch will be available for purchase in September and will feature a Rolls Royce leather strap, stainless steel case, and a 21 Jewel ETA movement all hand made in the United States.
Popular Men's Style Blog TSBmen covers our Creative Director and our most recent collaborations in an insightful article complete with three looks from Mr. Boswell's personal collection. Read more about it here.
This past Thursday, our Waraire Boswell brand premiered the special edition eyewear collaboration with Garrett Leight California Optical (GLCO) in the penthouse of The Standard Hotel in East Village, NYC. The 6 pair series includes optical wear and sunglasses in 3 colours, available for purchase mid April. Read more about the collaboration here and here.